01 / COMMON CONTEXTPattern before product.
Lower legs, forearms, hands, face and lips frequently need more support. Thin or fragile areas should be handled with minimal friction.
Hot water, strong soaps, low indoor humidity, multiple anti-ageing actives and reduced oil production can worsen dryness.
02 / ROUTINE FOUNDATIONKeep the base calm.
Use a gentle fragrance-free cleanser, short warm washes and a creamy moisturiser within a few minutes of bathing. Add broad-spectrum sunscreen to exposed skin.
03 / FORMULA DIRECTIONChoose by function.
Glycerin, hyaluronic acid, ceramides, dimethicone and petrolatum can all contribute. The most effective formula is one that feels comfortable enough for regular use.